Adidas football 2009 showcases the F50 , Predator and AdiPure football boots as endorsed by Messi, Gerrard and Kaka.
Three films were storyboarded and shot for each boot. Interlaced into each of the films are interactive features containing detailed 3D models of each of the boots.
I helped by creating rich media banners, email newsletters and pitch side banners for the campaign.
The pitch banners were displayed during matches at stadiums endorsed by Adidas such as Anfield, Stamford Bridge and the Allianz Arena (Bayern Munich). The banners consequently also made an appearance during Match of the Day!
