Reebok Born from Sport

www.reebok.com/GB/classics

- audio/image assets

For Reebok's new Classics range launching in summer 2009 we created a music sequencer using a custom created beats library. Alongside commercial filming in Atlantic City boardwalk in New Jersey we created a vast beat library of sounds varying from vocals to the sounds of bumper cars and sounds captured from the fun fair stalls.

The sequencer allows you build a multi-layered audio/visual track which is placed in a gallery. Users can place votes and share their creations to social media spaces.

I helped by creating the beats library using footage from the location shoot.